Mobile Analytics Reporting 101 – Loves Data


The mobile internet interchange is quickly increased as the mobile devices now sell more than the desktop computers. And, why you should also follow the mobile traffic with the support of Google analytic result. The Google analytic result has very useful with the uses of Javascript and cookies to track the visitor rate for the internet access. In the recent days there as an increase of the mobile application and released the mobile devices are enabled by the default browsers with the support of the Javascript and cookies. Nowadays, the mobile device have the different display layout and resolution range as well as they differ based on the functionality compared to the traditional computers hence mobile users behave differently and they required the different set of application with the different ways that are indicate the individuality requirements. This point to analyzing the mobile device and analyze another aspects depends on the time constraints. Implementing the mobile websites in addition to they will deliver the current websites can be done in the various ways such as creating the sub-domain for the website. As well as, they can create the sub-directory to use the same URL structure as the desktop visitors with the different view of content in the websites.

But, the difference will be determined how you set up the Google analytic result and the profile of your analysis. Before that, you have to plane the place of the mobile version of the website under the different domain based on your needs you can recommend the blog posts on how to set up the Google analytic tracking code for the multiple sub domains or multiple domains.

Mobile reporting in the Google analytics

You can access the mobile reporting in the Google analytics under the targeted audience section. There are two parts overview about the audience and device supports. The overview report shows the overall performance of the mobile visitors or non-mobile visitors. But, all other reports under only the mobile section based on the number of mobile users. The device supports has selecting the device that show the statistics how will goes the website visiting range. If you are seen the higher bounce rate than your desktop traffic has sign of poor mobile user for your websites. The increase level of bounce rate has caused by the incorrect page content and slow page load. These set of reason the mobile user rate will be decreased and increase the bounce rate for your website. So you have split the goals logically and set into the platforms on the mobile device.

In the mobile map overlay you can visually see the map where has your audience as accessed for your website. The map will show the country and city as well as shows the visitor allocation for your website through the support of mobile device application. Through the support of map overlay you can easily compare the competitor level and you should analyze the geographic location of the usage with the operating system usage being used in the secondary dimensions. Based on these set you can easily get the detail information about the geographic data of the website usage.

Mobile profile for the Google Analytics

The best profile structure in the Google analytic for your mobile website that you should create the profile page for your mobile website on the Google analytic that contains the data from both websites such as domains and sub domains based on the desktop support as well as mobile application the profile will support for each of them. So you use the mobile profile for both applications effective manner with the support of Google analytics. And, make sure you have to set up the proper way to fix the mobile profile filters that indicate the correct data for each profile because you can use the different websites. In this way you can easily view the aggregated form of data for both of the websites or each of them is individual to use the profile information.

Properly segment the mobile traffic for your mobile websites

If you want to compare the mobile and non-mobile user as well as track the traffic perform in the Google analytics. So you can easily apply the default advanced setting has segment the mobile traffic along with the all visit of segment part of mobile websites. Alternative option has can use the custom advanced setting to segment the mobile traffic and non-mobile traffics separately.

Gwendolyn Traci

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