It’s more important than ever before to have a responsive, user-friendly website. It needs to be kept up-to-date in order to remain at pace with changing technology and SEO expectations. Even if you’ve made the change to mobile in recent years, there’s still a chance some that some functions could be out of date. Business2Community states that updating web content is an “SEO-Must”.
If your site looks old, don’t panic. You can redesign it. Here are some tips to help you get started:
Always keep your audience in mind – Who exactly is your website for? What is your targeted demographic? What kind of language and words should you use to appeal to your audience? What will they expect to see on your site? You must be able to answer these questions before you begin the redesign process. Your audience should be your main focus, from start to finish.
Start an FAQ section or update your current one – People ask questions about your site and company all the time, right? Even if they don’t, there are still people out there would like to learn more about your industry. Social media browsing is a great way to find out what kinds of questions people would like answers to. A FAQ section is great for not only marketing purposes but for SEO as well. It offers a way to be fluid with content.
Make sure your developers have up-to-date technology – Your redesign efforts will get you nowhere if your developers and designers are using antiquated software or older versions of programming languages. This is because websites aren’t just designed for computers anymore. They are designed for smartphone screens, tablet screens of all sizes, and every browser in existence. Send them to coding bootcamp if you must – the investment in the training will be worth it.
Evaluate all of the current content – Do an audit on the entire site. Every single page should be reviewed. Search engines and visitors alike will appreciate fresh content. Either get rid of outdated content or find a way to repurpose it. This doesn’t just include text, but images and infographs as well.
Spend plenty of time on the homepage – It’s usually the first page of a website that people are going to visit. It offers the first opportunity to engage consumers. For this reason, it serves as the main access point for your call to action, message, site navigation, and branding. Keep written content as simple as possible. Don’t overload the homepage with images and graphics, either. Make sure everything is clear and concise. Always place the most important information and design elements near the top where visitors will see it immediately. Search Engine Watch explains the “power of evergreen content”. It improves the overall quality of content and helps with search engine rankings.
Test everything – ALWAYS – Everything from the page speed to the responsiveness should be tested to ensure that it all runs smoothly on all web browsers and platforms. Coding and scripts should be tested to see if there are any errors. If there are a lot of errors, consider a course at Austin Coding Academy to keep your designers updated. You might also want to consider releasing a beta version of your new site if you have enough users who are willing to provide feedback.
Whatever changes and updates you decide to make, it’s essential that you stay true to your brand and customers. Do not get caught up in the latest design fads. While some of them might look nice, they might not be right for your brand.