Digital marketing is ever-changing, fast evolving and growing with each passing year. To make sure that your online marketing methods are most productive and bring your business success, follow these 5 simple steps.
- Rethink and Review Your Strategy
Weather you own a small business, a startup or a blog/website, make sure you make constant fitness checks for your marketing improvements. If you’re not satisfied with the results, it’s time to rethink the concepts and get out of the patterns which are not bringing any growth to your business. Try getting a fresh perspective and don’t be afraid to start over from a scratch. While thinking about all the changes you should make, also stay true to your initial ideas that identify what your business is about.
- Analyse Your Audience and Customers
A crucial step in improving your marketing is to make a thorough analysis of different types people you want to target your ads for. You should gather knowledge of how likely a certain type of person will make a purchase of your product or service, and then find the best way to reach those that are your potential customers. There are countless online marketing platforms which keep changing with time, so stay flexible and keep experimenting. Use as many channels as you can and adapt the content for each one accordingly to increase the traffic.
- Use Social Networks to Build Relationships with Customers
There are no limits when it comes to social media marketing strategies. Try using a diverse range of channels and options and keep track of the number of people you reach with each one by using different tools. Make your content interactive using live video streaming, featured Snapchats or any other social advertising tool that is currently used the most. Always stay close to your followers and make your content personal and relatable, also don’t forget to make your content mobile friendly.
- Form a Specialised Team for Digital Marketing or Hire Professionals
If your marketing strategy is not performing as well as you imagined, it might be a good idea to invest more money and hire people to dedicate more time for advertisement. Make sure that the marketing team is harmonised and divided into different aspects of your strategy (for example logo designer, content provider, social media expert, data manager etc.). Your marketing team should be well organised and up to date with all that’s going on in your business, and you should also know all about their work. You could consider outsourcing your content marketing if you’re not a natural writer.
- Engage Your Audience and Create Calls to Action
The goal of your digital marketing campaign is to prevent people to “keep scrolling” and ignoring your ads, and to engage them further. This means that in every photo, video or text, there should be a way that the viewer can actively express their support. Whatever you want your potential customers do (like sign up for your newsletter, like your Facebook page, or make an online purchase), create a clear path towards the call to action. The content of your advertisement should not only catch the attention of the viewer, but also make them want to get more from you. When you find the best way to connect with your online audience, the sky is the limit!
There you have it – five ways to improve your digital marketing efforts and make more money. Don’t forget that, with every form of marketing, digital marketing can take time and patience to master, and you wont be able to deliver results overnight – even if you use paid methods such as pay-per-click on Facebook and Google AdWords. A ‘slow and steady’ approach is the best when it comes to marketing your small business online, so create a strategy that not only offers value and helps you bring your business to where it needs to be, but also gives you room to focus on other aspects of your business. Good luck!
ABOUT THE AUTHOR
Max Greene is the Managing Director of Muffin Marketing, a small business marketing agency offering content marketing, social media management and search engine optimisation.