Online, you can find a multitude of articles that cover blog websites and publishing platforms, but while all of these platforms are really effective for building an online presence, having a bad web hosting provider can easily ruin all the good in them. A bad web host can have negative effects on your search rankings, you can end up wasting your hard work and money, and it can affect your online authority in the long run.
Since cloud solutions for smaller and medium sized businesses are looking to increase by 72 percent in the year 2017, people will increasingly start to invest in online hoisting solutions and this is why it is important for you to understand what you will spend your resources on. Before deciding on a web hosting provider, there are some key elements you need to be aware of, so read on to find out what they are.
Not All Big Web Hosting Companies Will Be Right for You
Big name web hosting providers are wonderful companies that have built their brand and made it successful over time. But, in some cases, we get blindsided with their success so much that we do not really pay attention whether their hosting solutions would suit the needs of our businesses. In reality, they are not one-size-fits-all hosting providers, and in some cases, people end up with issues.
They have a tendency to make sweet promises, and there are cases where their services they are not really that good. Their servers can have issues that can slow down your website and their customer service agents in many cases do not know how to properly help you when you need it the most. So, do not decide on a hosting provider just by looking at their name, because you can end up with this type of experience, only because you have not done enough research and found a hosting provider that suits your needs.
Low Cost Costing Is Not Your Best Bet
It is rational to try to get high quality stuff at the lowest cost possible, but in this case, it is more important to focus on how a certain solution will suit the needs of your business best. Does your website need unique software? If it does, will the hosting provider be able to handle it? Are you in need for a simple WordPress website? If you are, can your hosting provider provide you with managed WordPress hosting?
These are the features that need to affect your decision, not the price. Different web hosts have different features, and low price hosting providers might not provide you with all the features you will need. To find out more information about a certain host and their features, you can visit their website or look at the reviews of best web hosting companies. Third party reviews may be your best option.
Get Information from Third Party Reviewers
Because choosing the best web hosting provider is an important decision you need to make as an online business, you need to be sure that you are putting your best foot forward. You know what you need for your website, and which features are necessary for you to have. Now, you have to find out if a certain web hosting provider can provide everything you need at the price they are charging.
Like we mentioned, you need to visit their website, but you need to have in mind that they are business people who want to sell. They will not be willing to reveal information that may discourage people from purchasing their solutions. Third party reviewers can give their opinions based on real cases and analyses, so you can make your decision based on that. There are a lot of reviews you can find online, but be sure to read only from those insightful ones.
There are couple of qualities you need to look for in these reviews and they are:
- Uptime – You are already aware that no one offer 100 percent uptime, regardless of what they promise. They can be without any downtime for several months, but in the long run, they will hit one. How can you exactly measure the uptime of a web host? You find online uptime calculators that measure it. So, 99 percent uptime means seven hours and 12 minutes downtime per month; 99.9 percent means 45 minutes and 12 seconds per month; 99.99 percent, four minutes and 19 seconds per month; 99.999 percent, 26 seconds per month; 99.9999 percent three seconds per month. In general, you need to look for a hosting provider with at least 99 percent uptime.
- Speed – After you have put a lot of money into the design of your website, you should not annoy your visitors with slow loading times, so look for a hosting provider that has features that will load your website fast. Having faster and lean loading pages will help you improve your bounce rate and conversions.
- Support – Whenever you are experiencing problems with hosting, customers support is the first option that will pop up in your mind. So, you need them to be available at the time you need them the most.
Test Customer Support If Possible
You already know how important customer support is. You can try to test it for yourself before you decide to sign up with them. Ask them questions and pay attention to how every hosting provider will deal with your inquiries. You can use their different support channels, like email and online chat, to see how well they will treat your issues. Look for providers that will provide you with 24/7 phone support, online chat and email access.
Before you commit to a plan, test all of their features to get the feel of how will all of your needs be met. Not every hosting provider has prompt customer support, and this can be bad because they will not be available when you are in the need for help. Their customer support service needs to be there for you 24 hours a day, seven days a week, because issues that need resolving can and will show up anytime.
Look At the Strength of Their Security
A hosting provider with great security is what you need, especially if you are planning to collect customer information via your website. There are a couple of security features you need to look for in a hosting provider and they are:
- Daily Backups – This is very important as, once you lose the content on your website for one reason or another, without a backup plan, everything you have worked for will be gone.
- SSLs – If you will be running an ecommerce website, and you do not plan to use a third party service to handle your customer’s payment data, you are going to need a hosting provider that can provide you with SSLs.
- SiteLock – This is the feature that scans for malware and is helpful in preventing your website from being blacklisted. Also, having a SiteLock badge on your website shows that your website is protected and will inspire trust in your customers.
Web hosting companies provide different features that differ them from one another, and your job is to find the one that will suit your needs the most. It does not matter how much effort you put into enticing your prospects to buy your products and services online. You might not get the results you want if your hosting provider does not provide you with all the necessary features to support the user experience you are working on. The thing you need to remember is that, even though you have looked at their website and third party reviews and still want to gather more information, it is all right to ask them yourself. Their answer will provide you with a feel of how their customer support looks like.